Home  »  Mobile News   »   AT&T Files Lawsuit Against T-Mobile's Marketing Campaign Targeting Seniors AT&T claims that T-Mobile is falsely advertising what discounts the carrier offers to seniors.

AT&T Files Lawsuit Against T-Mobile's Marketing Campaign Targeting Seniors AT&T claims that T-Mobile is falsely advertising what discounts the carrier offers to seniors.

By Orbit Brain

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AT&T Files Lawsuit Against T-Mobile's Marketing Campaign Targeting Seniors AT&T claims that T-Mobile is falsely advertising what discounts the carrier offers to seniors.

AT&T Files Lawsuit Against T-Mobile's Marketing Campaign Targeting Seniors AT&T claims that T-Mobile is falsely advertising what discounts the carrier offers to seniors.

Final week T-Cellular took some photographs at AT&T’s and Verizon’s respective choices to these aged 55 or above, and now AT&T is firing again. On Tuesday the nation’s third-largest wi-fi provider introduced that it filed a lawsuit in opposition to T-Cellular in Texas federal court docket. 

“T-Cellular’s claims are outright dishonest and fully false. It’s not the primary time they’ve unfold deceptive info,” Fletcher Cook dinner, AT&T’s vice chairman of company communications, stated in an announcement accompanying the submitting. 

Cook dinner’s assertion provides that AT&T “gives wi-fi reductions to individuals of all ages, together with seniors in all 50 states. The one option to cease the un-truthful provider is seemingly in a court docket of regulation, and that is the place we’re.”

At problem is a advertising marketing campaign T-Cellular launched on Aug. 30 to tout its senior plans relative to these of its rivals, every of which has particular plans accessible for many who reside in Florida. T-Cellular provided quite a few choices within the press launch together with the thought of making a digital mailbox in Florida through its “BannedSeniors.com” web site or connecting with an precise actual property agent to purchase land within the state. It additionally plugged its Necessities, Magenta and Magenta Max 55 Plus plans, which it famous can be found nationwide. 

AT&T appears to have taken problem with the stunt, noting within the submitting that it has a partnership with the AARP to supply a reduction in all 50 states to the group’s “almost 38 million members.” 

Within the lawsuit, AT&T says that T-Cellular’s “false and deceptive descriptions and representations of reality have deceived and are prone to deceive customers into, amongst different issues, buying companies from T-Cellular as a substitute of AT&T, unfairly and unlawfully shifting revenue and revenue from AT&T to T-Cellular.” 

It provides that T-Cellular’s “false and deceptive statements about its personal and AT&T’s items, companies, and industrial actions have broken AT&T’s goodwill and fame and are prone to affect AT&T’s gross sales.” 

AT&T has referred to as for a jury trial and is looking for unspecified damages and “preliminary and everlasting injunctive aid prohibiting T-Cellular’s ongoing false and deceptive promoting.” 

CNET has reached out to T-Cellular for remark and can replace in the event that they reply. 


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