Chingari has emerged as the most well-liked social media app in India, with greater than 32 million lively customers. It’s a brief video creating and sharing app and is quick gaining traction on this phase, rising as a contender to Instagram reels. Developed by Sumit Ghosh, Deepak Salvi, Aditya Kothari, and Biswatma Nayak, Chingari was launched in November 2018 on Google Play. It has been downloaded greater than 85 million occasions since then, changing into India’s high free social media utility.
How Does it Work?
Chingari permits customers to create brief movies and add them on the platform to share with tens of millions of customers. Its standard in-built filters have been a serious hit, permitting the appliance to enter the market dominated by worldwide opponents, together with TikTok, Snapchat, Fb, and Instagram.
Customers can select to sing a music, lip-sync, dance, movie their pets, create voice-over film scenes, carry out comedy acts or do one thing else artistic with music within the background earlier than sharing their content material. Furthermore, Chingari customers can play video games, buy merchandise, and ship messages to fellow content material creators.
The app helps greater than 20 Indian regional languages, along with English and Hindi. The platform’s easy interface lets customers make movies of themselves and add them inside a brief interval.
Thus, it’s no shock that Chingari managed to realize a large consumer base inside three years to turn into probably the most standard social media apps in a rustic with a inhabitants of greater than 1.38 billion.
Chingari is the primary Indian social media app to introduce its personal cryptocurrency token. The platform raised $6 million via Preliminary Dex Providing (IDO) on SolRazr to launch its personalised cryptocurrency $GARI. Chingari additionally raised $19 million for its token spherical from main crypto-based enterprise capitalists and personal fairness corporations, particularly Alameda Analysis, Solana Capital, Kraken, Republic Crypto, Galaxy Digital, amongst a number of others.
Launched in October, the cryptocurrency is constructed on the Solana blockchain. Thus, $GARI can profit from Solana’s quick, low-cost transaction speeds. The cryptocurrency was ushered in by Bollywood megastar and Chingari model ambassador Salman Khan.
$GARI will allow content material creators to monetize their movies, permitting them to earn earnings from the Chingari app. They’ll additionally arrange their very own e-commerce areas. The token will probably facilitate the sale of bodily merchandise and non-fungible tokens (NFTs) on Chingari and permit followers to fund their favourite artists. The crypto integration is predicted to speed up its consumer base progress. Thus, Chingari is poised to stay on the very high of Google Play’s rankings for a very long time.
Relating to the $GARI launch, Chingari CEO Sumit Ghosh stated, “The way forward for a platform lies in its creators. On one facet, now we have an immense expertise pool that must be explored and rewarded with an moral quantity of monetization. On the opposite facet, whereas crypto experiences a fast enlargement in India, $GARI is poised to make it mainstream.
Chingari has demonstrated a powerful progress fee since its launch, changing into India’s high free social media app in simply three years. Furthermore, with the mixing of cryptocurrency and an assortment of built-in options, Chingari is predicted to retain its place on Google Play’s checklist for a really lengthy interval.