Sales of fitness trackers are down as smartwatch sales rise

Canalys has launched quarterly statistics on the worldwide wearable machine market. We’re speaking about smartwatches and bracelets for monitoring bodily exercise and very important indicators of the physique.

Within the second quarter of this yr, roughly 40.9 million devices of those sorts have been bought around the globe. That is 5.6% extra in comparison with the end result for a similar interval in 2020.

Observe that the demand for health bracelets is declining. Their shipments fell 23.8% yr on yr to 15.5 million models. On the identical time, the recognition of smartwatches is rising: gross sales of such units elevated by 37.9%, amounting to 25.four million models. Furthermore, smartwatches now account for 62% of the full wearable electronics market.

Gross sales of health trackers are down as smartwatch gross sales rise

Within the section of health bracelets, in response to the outcomes of the second quarter, the Chinese language firm Xiaomi was within the lead with a share of 19.6%. If we think about solely the sector of smartwatches, then the primary line is occupied by Apple with a share of about 31.1%.

Wearable devices from Huawei, Samsung, Garmin and Fitbit are additionally very talked-about amongst customers. Canalys analysts imagine that smartwatches will stay a key driver of the wrist-based marketplace for the foreseeable future.

Smartwatch gross sales skyrocket, health tracker gross sales plummet, in response to Canalys

“Xiaomi made a smart transfer to hasten the discharge of the Mi Band 6; which is a extra compelling machine than its predecessor,” stated Canalys Analysis Analyst Cynthia Chen. “Xiaomi’s fast pivot to primary watches additionally helped the corporate enhance its wristwatch shipments by 1.three million models this quarter”.

“Distributors are trying to make a giant generational leap in smartwatch applied sciences. To face out, they’re bettering the basics, corresponding to consumer expertise and battery life;creating their very own distinct UIs and leveraging their respective ecosystems to attract out new and distinctive use circumstances;” stated Canalys Analysis Supervisor Jason Low. “However well being monitoring is essentially the most distinguished use case for smartwatches. The power to ship cutting-edge health-tracking options and to supply customers significant knowledge and actionable well being insights will set winners and losers aside.”

“It’s very important that distributors spend money on next-generation well being sensors and growing in-house algorithms and options to not solely observe very important biomarkers, but in addition to make sure good accuracy and reliability. Distributors ought to concentrate on giving customers insights into well being tendencies involving knowledge collected over an extended time frame, in order that they can perceive how their life are affecting their wellbeing.”

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