What’s the distinction between undertaking and a profitable one? In fact, it’s the proper advertising that permits to create a sustainable demand for the product, generate the influx of recent shoppers and present the aggressive benefit of the corporate. These days, not one of many cryptocurrency initiatives can succeed with out well-thought-out and systematic advertising. We current right here an inventory of the highest 11 advertising consultants focusing on blockchain and cryptocurrencies and may flip your organization right into a unicorn.
Kiersten Hollars, Senior Vice President, Communications & Advertising and marketing, Ripple
Kiersten Hollars is a real skilled of the craft. Earlier than becoming a member of Ripple, she managed communications and advertising in such corporations as Ancestry, Dropbox, and Sew Repair. In 2012, Kiersten was additionally a companion at Andreessen Horowitz.
Ranging from the start of the final yr, Ripple goes by robust instances with ongoing litigation between the corporate and The U.S. Securities and Change Fee (SEC). Regardless of that, you’ll not discover destructive suggestions concerning the firm within the media, however quite the opposite, you will notice that the group of the undertaking supporters has grown. A lot of the credit score goes to the advertising director who professionally manages the communications within the disaster interval.
Ales Kovalevich, CEO BDC Consulting
Ales Kovalevich has been working within the initiatives’ growth in the actual sector for a interval of over 11 years, and within the cryptocurrency discipline for a interval of over 6 years. Throughout his profession, he labored with such initiatives as Waves, OKEx, Blockchain.com and plenty of others. Other than that BDC Consulting conducts cryptocurrency market analysis and helps crypto startups and corporations at any stage of their growth. The primary areas of the specialization are strategic advertising, affect advertising, PR and so on.
Garlam Received, ICONIZ
Garlam Received, the director of product growth at ICONIZ, presents an impressive instance of how the correct advertising and positioning helps to construct not solely a profitable firm but additionally a profession. Received couldn’t discover a job for a very long time however upon altering the technique of his positioning he landed a job in Deloitte and took on management of the product growth division at ICONIZ. Other than that, Received is a frequent speaker of worldwide blockchain occasions, writes articles and columns in world monetary media.
Alexander Mamasidikov, cofounder & CMO at Mineplex Banking
Alexander Mamasidikov has been engaged on selling cryptocurrency initiatives for over 5 years. Throughout his profession, the knowledgeable helped with the market entry for greater than 72 cryptocurrency startups. He’s rated among the many high 20 blockchain entrepreneurs, in line with Publish0x, an writer of articles on digital advertising, blockchain, and fintech at Forbes and different main monetary media. Alexander was among the many first consultants on the crypto market who began to check IEO and create merchandise by following rising tendencies and beginning new ones. He developed the CrossFi expertise that’s extensively mentioned in Yahoo Information, Bitcoinist and so on.
At the moment, Alexander is the CMO of the cellular crypto financial institution MinePlex CrossFi Banking that bridges conventional banking devices with blockchain expertise. Beneath his management, the undertaking is commonly lined in world media: Bloomberg, Enterprise Insider, Yahoo Finance and so on. The skilled work of the consultants brings MinePlex to the place amongst fintech leaders by actively facilitating the group development and scaling in additional than 70 international locations.
Tatyana Gorelikova, PR Lead Binance in Russia, Ukraine and CIS international locations
For over 15 years, Tatyana has been engaged on the promotion of the businesses within the telecom sector (cellular content material market), gaming business (console, PC, social, and cellular video games), fintech and blockchain initiatives within the discipline of selling and communications. In June 2020, Tatyana turned the pinnacle of communication of the most important cryptocurrency trade Binance. Beneath her management, the Binance positioning in CIS international locations has strengthened, and the group has considerably grown. At the moment, Tatyana not solely actively leads inner and exterior communication but additionally works on selling advertising initiatives of the platform.
Valeriya Minaeva, communications & partnerships knowledgeable at 1inch Community
Valeriya began her profession in 2017 at instances of the ICO increase. At first of her path, she labored with centralized exchanges and consulted numerous shoppers on PR and publication within the main monetary and crypto media, resembling Forbes, TechCrunch, Bloomberg, Cointelegraph, Coindesk and so on.
At the moment, Valeriya works on partnerships and strategic communications at one of many main initiatives within the discipline of decentralized finance (DeFi) – 1inch Community. The complete turnover has exceeded $53 billion since its launch, and the variety of lively customers is continually rising and nearing 500 thousand.
Andrey Kornilov, founder at Amris Media Company
The founding father of Amris Media Company Andrey Kornilov just isn’t solely an skilled advertising knowledgeable that helped dozens of initiatives to seek out their area of interest available in the market however he is also lively in mountain snowboarding and touring. Andrey focuses on affect advertising and he helps crypto startups to advertise their product, answer, or service through bloggers and different opinion leaders. Other than being a high communications strategist, Andrey can be very gifted at content material creation, video manufacturing, with a concentrate on promoting video content material and an actual guru at occasion group. At the moment dozens of crypto corporations from Russia, Ukraine and CIS international locations are among the many Amris Media Company shoppers.
Marie Tatibouet, СМО at Gate.io
Marie Tatubouet is main company communications and advertising of the cryptocurrency trade Gate. The knowledgeable is a frequent speaker in worldwide and native conferences, actively communicates with Russian, European, and worldwide media, and in addition develops group in Europe and CIS international locations.
Tatiana Maksimenko, cofounder at IdolMe PR Company
Tatyana Maksimenko is unofficially being referred to as by her colleagues within the business the “crypto mama”, for she was among the many first consultants to create a PR company that makes a speciality of crypto and blockchain initiatives. At the moment Tatyana is the pinnacle of a number of crypto media, organizes crypto occasions and is listed among the many most influential ladies within the cryptocurrency sector in Russia. Other than that Tatyana invited the Ethereum co-founder Vitalik Buterin to the occasions held in Moscow and the R3 consortium.
Dmitry Kryshtal, Advertising and marketing & Artistic Lead at Supercolony
Dmitry Kryshtal just isn’t a beginner within the cryptocurrency world. In his profession, he was the CMO of the most important p2p platform Bitzlato. Additionally, he labored within the growth and promotion of a number of cryptocurrency startups together with the primary decentralized stablecoin pegged to rubble – MonolithosDAO (MakerDAO fork). Because of the knowledgeable’s efforts, the primary rubble stablecoin turned recognized not solely in CIS international locations but additionally in Europe, Latin America, and Asia. The knowledgeable can be an writer at a number of crypto media, shares his forecasts and proposals for investing in crypto cash. He’s a bunch of his personal Youtube present on the S3XYBTC channel and the co-owner of the inventive company Citadel.
George Paliani, Chief of Progress & PR at CoinsPaid
George Paliani is a practising knowledgeable in worldwide communications and enterprise representations. For over 10 years, he has been engaged on the event, promotions and funding elevating for IT and crypto initiatives. Together with his assist, such initiatives as Good Valley, Puzzle Capital, Forex.com, and others, have entered the worldwide enviornment.
At the moment, George works as a part of the staff of the ambitions and headline undertaking CoinsPaid. Over the last yr, the corporate has grown five-fold, created the crypto ecosystem and now it improves the ecosystem, points its personal token CPD as a part of the IDO and plans to current the tutorial information portal for a large viewers CoinsPaid Media.